How to drink wine like an Austrian

It’s not unusual to be confused by the wine scene in Austria, especially when it comes to things like a Heuriger or a Hugo. Here’s what you need to know.

Austrian wine culture is well worth getting acquainted with. Photo: Kym Ellis/Unsplash

Austria has a long history of producing wine and Vienna is considered as one of the classic wine regions in the world.

This is no surprise as Austria is on the same latitude as the Burgundy wine region in France, but there are a few quirks to the wine scene in the Alpine Republic that are distinctly Austrian.

To help you get started, and to avoid looking like a newbie, here are some top tips for drinking wine in Austria like a local.

Visit a Heuriger

Anyone that lives in Vienna (or in the east of Austria) will be familiar with a Heuriger, but for people in other parts of the country it might be a new wine term.

Basically, a Heuriger (plural Heurigen) is a wine tavern where local winemakers serve their new wine. In fact, the phrase “Heuriger Wein” actually means “this year’s wine”, so for people looking to sample the freshest Austrian wine, a Heuriger is the place to be. Expect cosy, rustic charm alongside carafes of wine and dishes of simple food.

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In Vienna, the Heuriger wine scene goes back to the 16th century when viticulture (the cultivation of grape vines) started to expand across the country, even reaching the western provinces of Salzburg, Tyrol and Vorarlberg.

Today, Vienna is one of the few capitals in the world with vineyards within the city limits and the Heuriger continues to play a central role in city life – especially in the warmer months between spring and autumn when guests can sit outside. 

There is even the Vienna Heurigen Express, which is a hop on/hop off train tour that transports people through Vienna’s wine growing areas and runs from April to October. During September, you can enjoy Sturm season — semi-fermented wine from the first grapes of the season, available in both red and white varieties.

If travelling outside of Vienna, just be aware that these wine taverns are not known as Heuriger everywhere in Austria. For example, in Styria, Heurigen are better known as Buschenschank, but are essentially the same thing.

Order a Hugo

A Hugo is an aperitif of prosecco, elderflower syrup (Holunderblütensirup), a splash of sparkling water and fresh mint leaves. It’s a refreshing drink that is often served on terraces across Austria in spring and summer. 

However, despite its popularity in Austria, the Hugo isn’t an Austrian invention.

READ MORE: Explore Austria: Mauer, a charming wine-hiking spot on Vienna’s outskirts

The Hugo actually originates from South Tyrol in Northern Italy and was apparently invented by barman Roland Gruber in 2005 in the town of Naturno.

The drink’s popularity has since spread like wildfire across German-speaking Europe and is regularly served in bars and households in Austria, Switzerland and Germany.

A Kaiserspritzer is an alternative, based on white wine instead of prosecco.

Pro tip: If you are hosting a barbecue in the summer with Austrian friends, make a good impression by serving a Hugo as an arrival drink.

Don’t forget the water

No self-respecting bar or restaurant in Austria will serve wine without a glass of water on the side.

This is a welcome gesture to avoid dehydration and is in stark contrast to pubs in places like the UK where wine is served in almost overflowing glasses with not a drop of water in sight.

The simple white wine spritzer (wine mixed with sparkling water) is also a popular drink in Austria. To really sound like a local, order it as a Weiss-Sauer.

Or at a Heuriger, order a liter-liter for sharing, which is a litre of white wine and a litre of soda served separately in carafes. 

The same applies if entertaining guests at home – always serve water with wine.

Top Austrian wines

Want to impress friends with your knowledge of Austrian wine? Then stock up your wine rack with the following varieties.

Grüner Veltliner 

Possibly Austria’s most famous white wine and a safe choice in most restaurants. This dry wine pairs well with goat cheese, cold meats, chicken, fish, shellfish and Asian wok dishes.


Sommeliers often describe Riesling as the “king of white wines”, and it is believed the grape originates from a wild vine in the Rhine Valley in Germany. Austria produces lots of highly rated Riesling, so you can’t go wrong with this wine.

Gemischter Satz 

This is a wine made from a variety of grapes (at least three and up to 20) from one vineyard. The term Wiener Gemischte Satz is now regulated by law and should be at the top of the tasting list when visiting a Heuriger.

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Also known as Austrian sparkling wine with origins that go back to the mid-19th Century. Sekt is a classic aperitif and is usually served at special occasions and events. It also goes well with appetisers and fish.


One of Austria’s most popular red wine varieties that is grown in almost every wine region in the country. Zweigelt is a medium-bodied red wine and is usually served with Italian food, fish or poultry.


This grape variety was widely planted during the Habsburg reign and is known as a typical Central European red wine. In Austria, Blaufränkisch is mostly grown in Burgenland and pairs well with Italian pasta dishes.

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‘Bad-tempered locals’: Vienna ranked the world’s ‘unfriendliest city’

Foreigners in Vienna say the city offers excellent health and transport benefits but has an exceptionally unfriendly population.

'Bad-tempered locals': Vienna ranked the world's 'unfriendliest city'

The Spanish port city of Valencia is the most popular city among international employees this year, followed by Dubai and Mexico City, according to the “Expat City Ranking 2022” by Internations, a network for people who live and work abroad.

The ranking is based on the annual Expat Insider study, in which almost 12,000 employees worldwide participated this year. The report offers insights into the quality of life, settling in, working, personal finances and the “Expat Basics” index, which covers digital infrastructure, administrative matters, housing and language.

Vienna ranks 27th out of 50 cities in this year’s ranking. Although it scores very well in terms of quality of life, many expats find it difficult to settle in and make friends in the Austrian capital.

READ ALSO: REVEALED: The best and worst districts to live in Vienna (as voted for by you)

Vienna ranks last in the Ease of Settling In Index and also in the Local Friendliness Subcategory. 

Nearly half the respondents in the city (46 percent) say that people are unfriendly towards foreign residents (vs 18 percent globally), and 43 percent rate the general friendliness of the population negatively (vs 17 percent globally). 

An Australian immigrant told Internations they were unhappy with the seemingly “bad tempered locals”, while a survey respondent from the UK said they struggled to get along with the “conservative Austrians” in Vienna.

Unsurprisingly, more than half of the expats in Vienna (54 percent) find it challenging to make friends with the locals (vs 37 percent globally). Moreover, around one-third (32 percent) are unhappy with their social life (vs 26 percent globally), and 27 percent do not have a personal support system in Vienna (vs 24 percent globally). 

“I really dislike the grumpiness and the unfriendliness,” said an immigrant from Sweden.

READ ALSO: The downsides of Vienna you should be aware of before moving there

In the Quality of Life Index, Vienna snagged first place last year, but it reached only seventh place this year. In terms of administrative matters such as getting a visa for residence, Vienna is only 38th, and the federal capital also scores poorly for cashless payment options (42nd).

Where does Vienna shine?

The Austrian city ranked particularly well in categories including Travel and Transit (first place) and Health and Well-being (second place). International employees rated the availability, cost and quality of medical care as particularly good.

“I like how much you can do here and how easy it is to get around by public transport,” said an expat from the US. 

In addition, Vienna is not particularly expensive and ranks ninth worldwide in the personal finance index. 

READ ALSO: Five unwritten rules that explain how Austria works

Vienna ranks 26th out of 50 cities in the Working Abroad Index. Sixty-eight percent of expats rate their job as secure, and two-thirds rate their work-life balance positively – compared to 59 percent and 62 percent globally. However, 23 percent of respondents are dissatisfied with their career opportunities, and a third feel that the corporate culture in Vienna lacks creativity and unconventional thinking.

In the “Expat Basics” index, international employees consider housing in Vienna particularly affordable (9th). In addition, eight out of ten find it easy to open a local bank account (vs 64 percent worldwide).