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PRIVACY

Austria privacy activists file suit against streaming sites

An Austrian privacy campaign group lodged complaints against eight online streaming services Friday, accusing them of "structural violations" of EU data regulations that came into effect last year.

Austria privacy activists file suit against streaming sites
Privacy campaigner Max Schrems. Photo: AFP

NOYB, a non-profit organisation whose name means None Of Your Business, said it had filed a complaint with Austria's Data Protection Authority against services including Netflix, YouTube, Amazon Prime and Spotify.

NOYB says the services have violated the EU's General Data Protection Regulation (GDPR) by not granting users access to data that companies hold on them or information about how the data is used.

Privacy campaigner Max Schrems, one of the founders of NOYB, said the issue of access to such data was one of the most common reasons people got in touch with the NGO.

On Netflix, for example, “you can figure out a lot about someone's personal behaviour and even political leanings from the data they have — what you're watching, the times of day you're watching, who you're watching it with,” 
Schrems told AFP.

NOYB tested the provisions of the GDPR by asking eight major streaming services for access to data. 

It said two failed to respond and the rest did not provide the data in an intelligible format nor gave additional background information that users are also entitled to.

“The 'front ends' of these websites look nice, welcoming and compliant but really the data is stored in the 'back ends' — we want to bring more transparency to these data 'black boxes',” Schrems said.

In theory, the EU's data regulations provide for heavy financial penalties for companies who break them. 

Schrems has previously brought cases against Facebook and other tech firms in several European countries.

In 2015 he brought down the EU's former “Safe Harbour” data sharing arrangement after he sued Facebook in Ireland over the transfer of personal information by Facebook from Europe to the United States.

PRIVACY

How Austrian privacy activists are taking on tech giant Google

Austrian online privacy activist Max Schrems has taken on a new battle: taking Google to task for the "illegal" tracking code on its Android mobile phones.

How Austrian privacy activists are taking on tech giant Google
Google headquarters in the rain. Photo: TOLGA AKMEN / AFP

The action against Google is the latest in what Schrems, 33, describes as “David versus Goliath” struggles against the internet’s giants.

Leading a team of seasoned lawyers at his privacy campaign group NOYB (None Of Your Business), the relaxed and affable Schrems tells AFP he is motivated simply by the fact that companies that dominate the internet “make profits from violating the laws”.

READ MORE: Eight weird and wonderful Austrian place names

NOYB was set up in 2018, at the same time as the European Union implemented its landmark General Data Protection Regulation (GDPR), legislation aimed at making it simpler for people to control how companies use their personal information.

The handful of employees at NOYB are currently pursuing no fewer than 150 complaints in various jurisdictions.

“Ideally we should not exist,” says Schrems, pointing to publicly funded watchdogs that ought to be keeping companies in line.

“The problem is that in many member states that is not properly done,” he adds. He cites the example of Ireland, where numerous multinationals have their European headquarters.

That means around 4,000 complaints are filed with the Irish authorities every year but according to Schrems “this year they plan to have six to seven decisions.”

That means that “99.9 percent of the cases… are simply taken and thrown in the trash can”.

“That is a fundamental problem we have in Europe, we are very good at passing laws and praising ourselves about… how great we are at human rights, but we are actually not very good at enforcing it,” he says.

‘Wilful’ rule-breaking 

The latest complaint against Google has been filed with the CNIL, France’s data protection authority.

At the same time, NOYB has an active complaint against Apple over a similar tracking code issue, despite Apple’s stated intention to update its operating system later this year to force app developers to ask users’ permission before tracking their activities across other companies’ apps and websites.

A decade after Schrems tackled his first cases, his outrage at the opaque workings of internet giants has not dimmed, in particular at what he terms “wilful” rule-breaking.

“If no one follows the rule and gets away with it, then why even bother having a democratic process in the first place?” he asks.

He laments the tendency for groups such as the internet’s “Big Four” — Google, Facebook, Amazon and Apple — to engage in “responsibility shifting” to users by introducing new and often bewildering layers of privacy settings.

For example, “Facebook regularly puts out a hundred more buttons with options and then they present it as more privacy for the user, whereas in reality no one in the world is going to click on these buttons,” he says. 

‘Anti-Zuckerberg’? 

In the context of a debate that has sprung up in relation to coronavirus contact tracing apps, Schrems said he was surprised at the widespread concern over the apps’ privacy implications — despite many of them being well designed in this respect.

“It is a bit strange to think that people trust Google with all their data, but they wouldn’t trust their health ministry,” he says.

Alongside his current legal battles, Schrems is also keeping an eye on talks between the EU and the United States on the thorny matter of data transfers.

He has won two of his most famous legal victories in relation to that issue: in 2020 one of his complaints led the EU’s top court to strike down an online data arrangement known as “Privacy Shield” between Europe and the US.

In 2015, another case brought by Schrems scuppered a previous EU-US deal on which tech giants depended to do business.

What are the chances of a replacement deal that won’t meet a similar fate?

Schrems expects “a half-half solution” that will lead to “Schrems 3,4,5” being thrashed out in the courts, adding: “It’s kind of weird to have your name on a case.”

He strikes a modest tone when reflecting on the way he has become something of a poster boy for online privacy, the “anti-Zuckerberg”.

“You need a David versus Goliath and so on, so I accepted to be that David for the sake of having stories on it,” he says.

In the same way that “you need a Greta Thunberg to have a face on climate change because it’s a very abstract debate… I may sometimes be the face of that privacy debate,” he says.

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