The ski glasses producer "Naked Optics" from the sound of music city of Salzburg on the border of Germany is currently running its naked people campaign on social media and it is proving an enormous success.
They said they were inspired to come up with the saucy strategy by the company's name "Naked Optics", and that it involved one of the company founders and some friends getting undressed in front of the camera to advertise the ski goggles.
The manufacturer has been producing its unique line in China for a low price, using the same company as other big name manufacturers, meaning customers get the same quality at a lower price, hence the no-frills name "Naked Optics". They are also selling them exclusively on the internet, which again cuts costs.
Christoph Fink, 28, the founder of the company, said: "This way, the margins for the retail sector are shortened in some cases to 100 percent, while the costs for the design and the fee for the employees are removed."
Photo: Naked Optics
So far, the two founders have been running the site by themselves with the assistance of family members every now and then.
The young company has been selling several thousand ski glasses annually, but this year the company increased the volume of sales threefold, up to 60,000 EUR (50,867 GBP). For the year 2017, the company is confident it is going to reach a six-digit revenue.
Story courtesy of Central European News