Record profits for Red Bull in 2015
The Local/AFP · 17 Sep 2016, 12:24
Published: 17 Sep 2016 12:24 GMT+02:00
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- Austrian company is world's third best brand (17 Feb 15)
The unlisted firm, which does not directly publish its figures, saw drink sales nudge up 6.1 percent to 5.96 billion cans, its turnover rise 20 percent to 3.2 billion euros, and operating income soar by 90 percent to 633.3 million euros, according to Trend.
Red Bull's bottom line was boosted by a cost-cutting programme and a weaker euro, the magazine reported.
Distributed in 169 countries, sales of the energy drink took off in several markets, including Turkey (up 25 percent), South Africa and Saudi Arabia (19 percent), India (18 percent), Poland (18 percent) and Germany (16 percent).
Forty-nine percent of the company is owned by Austrian entrepreneur Dietrich Mateschitz, who set it up in 1987, with the remaining 51 percent stake held by the Thai Yoovidhya family, who own the patent to the drink.
Red Bull is a major sponsor of football, Formula One and extreme sports.