PR fail for Austrian TV star promoting Audi
The Local · 4 Mar 2016, 15:20
Published: 04 Mar 2016 15:20 GMT+01:00
- Swiss auto with Austrian brain turns heads (08 Apr 15)
- Jaguar 'plans first electric car in Austria' (09 Mar 15)
- Your next car might be made by Apple (14 Feb 15)
The failed attempt by the blonde former MTV Germany star to switch on the car then ended up an embarrassing slanging match in which she claimed it was not her fault.
Austrian Mirjam Weichselbraun, 34, is one of the most popular TV presenters on German language television, presenting the Eurovision Song contest last year, the Vienna Opera Ball every year and also starring as the presenter of shows like Dancing Stars on the Austrian ORF and Dancing on Ice on German RTL television.
Mirjam, who lives in London with her husband Ben Mawson who was the manager of singer Lana Del Rey, had been hired by Audi to make the presentation at the motor show in Geneva.
But according to local media, the organisers had expected to drive three of the cars onto the stage, but only two turned up. The third blue car in which presenter Mirjam was sitting however simply refused to start.
Nonplussed she told the audience: "I think somebody left the lights switched on overnight. I'm really sorry about this."
But to the surprise of the audience, a technician who rushed onto the stage was able to start the car instantly and without a problem.
She had then replied: "What did I do wrong?" To which the technician had replied "I don't have any idea."
Audi boss Rupert Stadler then stepped in saying: "I think those of us in the front row were holding our breaths, but it was probably only the parking brake that was the problem."
However, determined not to take the blame for the incident by not noticing the parking brake, Mirjam refused to accept it quietly, saying: "No, the parking brake was not on."
Determined to defuse the situation, Stadler admitted he must have made a mistake and said: "The parking brake was not on, okay."
Asked to comment afterwards, an Audi spokesman would only say that there had been "a mistake in the choreography".
Story courtesy of Central European News