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Record profits for Red Bull in 2015

The Local/AFP
The Local/AFP - [email protected]
Record profits for Red Bull in 2015
Photo: Paul Gillingwater

Austrian energy drink maker Red Bull said it posted record profits of 501 million euros ($559 million) in 2015, an increase of 35 percent, according to the economics magazine Trend.

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The unlisted firm, which does not directly publish its figures, saw drink sales nudge up 6.1 percent to 5.96 billion cans, its turnover rise 20 percent to 3.2 billion euros, and operating income soar by 90 percent to 633.3 million euros, according to Trend.

Red Bull's bottom line was boosted by a cost-cutting programme and a weaker euro, the magazine reported.

Distributed in 169 countries, sales of the energy drink took off in several markets, including Turkey (up 25 percent), South Africa and Saudi Arabia (19 percent), India (18 percent), Poland (18 percent) and Germany (16 percent).

Forty-nine percent of the company is owned by Austrian entrepreneur Dietrich Mateschitz, who set it up in 1987, with the remaining 51 percent stake held by the Thai Yoovidhya family, who own the patent to the drink.

Red Bull is a major sponsor of football, Formula One and extreme sports.

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