Rather than replacing existing traffic lights, city officials have covered the existing stick man with glass sheets featuring four motifs - a skier, snowboarder, skateboarder and a hiker.
The lights have been installed at 36 pedestrian crossings in time for the International Children's Games, which take place in Innsbruck next week.
The new designs cost the city just €1,400 and are planned to stay for an initial six months.
In Vienna city officials say the gay-themed lights, which were aimed at promoting greater tolerance and controversially cost €63,000, have led to an improvement in road safety. The lights show two illuminated figures: either a man or a woman, two men or two women, holding hands, together with a little heart symbol.
Traffic officials say the larger image means the illuminated area is increased by 40 percent and is more visible - meaning fewer people are now crossing at a red light.
An initiative to introduce similar lights in Linz was scrapped after the city's new far-right traffic official vetoed them, saying they are unnecessary and do nothing to promote rights for gay people.