Vienna has world's best reputation
A new comparative study shows that the city of Vienna has the world's best reputation, above cities such as New York, Munich and Sydney.
The City RepTrak study from the global Reputation Institute ranks the world's 100 most reputable cities based on factors such as trust, esteem, admiration and respect.
Only two North American cities made the top 10, and they're both in Canada. Seven of the top ten cities are in Europe, with Vienna leading the pack. New York has dropped to 25 in the list, down from 21 in the 2013 rankings.
The City Reptrak polls 18,000 consumers, rating each city on 13 key attributes and ranking them according to three categories: advanced economy, appealing environment and effective government.
Among the attributes used for ranking, the two most important are whether the city is considered beautiful, and whether it is viewed as a safe place for visitors and residents. Munich has improved significantly in the rankings this year due to the success of its soccer team, Bayern Munich, which won the European Cup in 2013.
A city's ranking is believed to be linked to the amount of support that a city can generate from its reputation in the form of business, travel, tourism and investment.
The City RepTrak is also linked to the Country RepTrak 2014, which found that Switzerland is the most reputable country, edging out Canada which had led for the past three years. Sweden dropped from second place into third position, followed by the biggest improver, Finland.
The Reputation Institute also tracks the reputations of global brands and companies across important international markets, interviewing 55,000 consumers across 15 countries.
The world's Top Ten cities by reputation in 2014 are:
1. Vienna, Austria
2. Munich, Germany
3. Sydney, Australia
4. Florence, Italy
5. Venice, Italy
6. Oslo, Norway
7. Vancouver, Canada
8. London, England
9. Barcelona, Spain
10. Montreal, Canada