The video, which stars a bearded Wurst wearing a veil and a wedding gown, also features a sinister-looking character who bears a slight resemblance to Russian President Vladimir Putin, among a gang of other tough-looking guys.
It had almost 8,000 likes on Youtube by Friday afternoon and lots of comments on her official Facebook page about whether the song was a veiled critique of Putin – with some not-so-complimentary posts from Russians.
The song has reached number four in the Austrian charts and Wurst has said it’s about how “we are all heroes – every day we do small heroic feats and even people who do bad things are not evil deep down”.
The Austrian singer – who won Eurovision in May despite a homophobic backlash across Europe – has recently completed a string of high-profile engagements, performing at the European Parliament in Brussels, as part of a non-discrimination event.
In May one Russian MP said that Wurst's victory signified "the end of Europe" and "there are no longer men and women, there is only it."
Wurst is signed to Sony Music Austria, and is currently working on a full-length album.