Launching in January 2015, the new Vienna Pass will be offered in several variations, with durations of two, three or six days.
Up to 50 attractions will offer free entrance using the pass, as well as a fast-track entry to selected venues.
The hop-on hop-off Vienna Sightseeing Buses are also included, making it easy to get around the city.
The company behind the promotion also offers a guide book and an app, with tips and special offers for visitors and tourists.
Some attractive discounts will also be promoted through the program.
The price of the pass starts at €69 for two days for an adult, and €99 for six days.
"With the 'Vienna PASS' Vienna has arrived in modern tourism. In the possession of a Vienna PASS tourists will also discover our smart city and enjoy themselves", said Paul Blaguss, Managing Director of the newly founded Vienna VPG Pass GmbH.
"I am sure that the Vienna PASS is the perfect symbiosis of tradition and innovation. It will bring a significant competitive advantage to tourism in the city of Vienna and to our partners," said Dr. Richard Ludwig, co-owner of VPG.
Tourists should note that there is an existing scheme called the Vienna Card, which offers discounts and free travel on Vienna's public transport. The Vienna Card however doesn't offer free entry to major attractions.
For tourists especially, Vienna's U-Bahn and trams might be more difficult to navigate than the Vienna Pass hop-on hop-off buses, which will take you directly to the major tourist destinations. In the view of The Local, there's no reason not to get both cards for maximum convenience.