Advertisement

First ad aimed at dogs smells of treats

Staff reporter
Staff reporter - [email protected]
First ad aimed at dogs smells of treats
Dog looking at an advert. Photo: PKP BBDO/Gewista

Dogs are now being targeted by advertisers in Vienna with posters which exude the whiff of doggy treats and are placed at eye level for the four-legged consumers.

Advertisement

Dog owners can now expect plenty of dawdling when walking their canine companions - as dogs will be tempted to linger by the fragrant posters. The adverts have been created by the ad agencies PKP BBDO and Gewista, for the Pedigree brand. Smaller versions of the poster - which bear the words WUFF RRWAFF WAU! - are also available to cater for the more diminutive pooch, such as the popular dachshund.

Dog owners can scan a QR code on the poster and find out details about the product - and sign up for invitations to test dog treats.

"We’re so pleased to be able to demonstrate our love of dogs in this extraordinary and creative way," said Alexander Sasyniuk, brand manager at Pedigree.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also