• Austria's news in English
 
app_header_v3
Austrian mayor defends spending €40,000 on logo
Stadt Klagenfurt

Austrian mayor defends spending €40,000 on logo

The Local · 9 Mar 2016, 09:12

Published: 09 Mar 2016 09:12 GMT+01:00

The new logo - which uses the same motif as the previous one only in a different colour - was needed to reposition Klagenfurt’s brand as part of the city’s broader plan to reform by 2020, according to the city mayor Maria-Luise Mathiaschitz (SPÖ).

“From visitor cards to building site signs there will be a design that that is identified with the city,” she said.

The new logo designed by the company Smuck, Royer & Die Eins features the outline of a dragon in turquoise, which is meant to represent the city’s Wörthersee lake, and underneath the words ‘Klagenfurt am Wörthersee are written.The old logo. Pic credit: Stadt Klagenfurt
The previous logo. Pic: Stadt Klagenfurt

Rival political party The Freedom Party of Austria (FPÖ), have complained that the new logo, which appears to be similar to the previous logo only with different font and colours, is a “meaningless waste of money”.

Mathiaschitz defended the cost, however, claiming that the new logo could bring in “savings in the region of six-figures” through centralising homepages and keeping graphic design work in-house, although it is not clear exactly how these could lead to such high savings.

Story continues below…

Carinthia is Austria's poorest province, after it was hit by the Hypo Alpe Adria bank scandal that saw the state acting as guarantor for debts of 10.2 billion held by the failed lender.

The financial scandal was blamed on local government at the time that was run by FPÖ leader Joerg Haider, who died in a car crash in 2008.

Mathiaschitz won the mayor seat off the previous FPÖ mayor last year, and the state has since had to ask for financial support from Vienna.

For more news from Austria, join us on Facebook and Twitter.

Your comments about this article

Today's headlines
FPÖ failure shows opposition to rightward surge
Norbert Hofer, the failed FPÖ presidential candidate for Austria. Photo: Freedom Party

While far-right parties across Europe hailed the near-election of one of their own as Austrian president as a boost for their future prospects, his defeat shows that mainstream forces are still capable of rallying to keep extremists out of power.

Defeated far-right call for calm amid 'election fraud' claim
Bwag/Wikimedia

Defeated Freedom Party candidate Norbert Hofer asks Austria to refrain from arguing and “stick together” as some of his supporters complain that the presidential election was fixed.

Inmate ran €30K fraud scheme from Austrian prison cell
H.Moschitz - S.Partl/Wikimedia

An inmate managed to commit fraud while under the watch of wardens in an Austrian prison by posing online as a doctor who needed money for aid work in Syria.

Concert killer was neo-Nazi 'Blood and Honour' member
Photo: ORF screengrab

Police confirm identity of Vorarlberg shooter, who was a member of the neo-Nazi group "Blood and Honour".

Cute baby flamingos a hit at Vienna Zoo
Photo: Tiergarten Schönbrunn/CEN

Pretty flamingos are attracting visitors to the world's oldest zoo in the Austrian capital Vienna after six chicks were hatched this year.

All you need to know about Austria's new president
Facebook/VanderBellen/Niko Ostermann

Fans affectionately call him "the professor", while his critics decry him as a haughty "green dictator".

Left-winger van der Bellen wins Austrian presidential election
vanderbellen.at

Austria has chosen the former Green leader Alexander van der Bellen to be the country's next president, in what was one of the tightest presidential election races seen in Austria.

EU waits with bated breath as Austria counts the votes
Photo: composite from Norbert Hofer's official Facebook

Austria and the European Union were on tenterhooks Monday as they waited to see whether Norbert Hofer had won an election runoff to become the bloc's first president from the anti-immigrant far-right.

'Guilty' penguin thieves return statue to Vienna cafe
The adult penguin has been alone for two years. Photo: w24 screengrab.

A penguin stolen from a cafe in Vienna two years ago has mysteriously found its way back to the garden.

Austrian gunman may have been right-wing extremist
Photo: ORF screengrab

The gunman who killed two people when he open fired into a crowd at a concert in Vorarlberg on Sunday before turning the gun on himself may have been a right-wing extremist, according to media reports.

Politics
Profile on Norbert Hofer, Freedom Party Presidential Candidate
Sponsored Article
Eat, learn, live: unforgettable holidays in France
Politics
Austrian politics explained. TL;DR: worry not.
Features
Refugees need practical help
Lifestyle
All you need to know about Austrian Faschingskrapfen
Lifestyle
Why looking good on the ski slopes has never been easier
Lifestyle
Live in Austria? You might develop some of these weird habits
National
How 'Silent Night' rules the carol world
Lifestyle
How a chance meeting on the slopes led to a new business
Lifestyle
What it means to be human
Technology
How a town became a green icon
Lifestyle
Why Austria has the world's best ski resort
Lifestyle
Let them eat cake!
Lifestyle
Top tips for partying like an Austrian
Culture
Five places to learn how to cook Viennese cuisine
Lifestyle
How living in Austria will improve your lifestyle
Lifestyle
Backstage at the World Beard and Moustache Championship
Gallery
Up to 60,000 people welcomed refugees in Vienna
Culture
Can you spot an Austrian?
Lifestyle
Our pick of Vienna's best vegetarian restaurants
Analysis & Opinion
Italy's South Tyrol: where an identity crisis lingers
National
Lost on the way to sanctuary
2,397
jobs available