The young farmer, Johannes Teufel, from the Alpine Ybbstal valley region in Lower Austria posted his offer online and was instantly bombarded with enquiries.
Dairy farmers across the world have demonstrated against the plunging prices which have been partly blamed on Russian sanctions, with farmers in France for example dumping manure on the streets and blocking roads. Estimates say the price for dairy products has fallen by about 40 percent in the last 18 months.
But the Austrian farmer decided to stage a protest of an entirely different type - with his sarcastic offer online of "Full Milk Baths At Discount Prices".
He even offered to drive his tractor to the homes of customers so that they could bathe in the milk-filled bucket and showed a picture of himself doing it to illustrate the offer.
"I was just so frustrated when I posted it and I didn't really think it would interest anybody at all. But to my surprise not only did I get tens of thousands of people checking out the offer, I actually also had real enquiries from people interested in the offer," he said.
The 24-year-old runs his parents' farm with 30 dairy cows and calves and said the fall in price from 30 cents per litre to between 14 and 17 cents was crippling the business.
Story continues below…
"I was seriously thinking about how I could make more of the milk we were producing without having to slaughter valuable dairy animals. We are using more milk to feed the calves, giving the cows less of the expensive food which helps with milk production, and of course then I had the idea to offer milk to bathe in for 30 cents a litre," he added.
Story courtesy of Central European News.