• Austria's news in English
 
app_header_v3
No Top Gear style stunt for Red Bull
Kitzbuhel: Max Verstappen. Photo: Red Bull

No Top Gear style stunt for Red Bull

The Local · 21 Jan 2016, 19:58

Published: 21 Jan 2016 19:58 GMT+01:00

Red Bull said they wanted the 'King of the Motorsports' to meet the 'King of the Winter Sports' and as a result decided to send a Red Bull F1 car driven by Toro Rosso driver Max Verstappen onto the piste.

Video footage taken last Thursday showed him attempting to navigate around a section of one of the most world-famous ski slopes located in Kitzbuhel, Austria.

The stunt which was put on for the crowds ahead of the Hahnenkamm-Rennen ski races involved the 800-hp RWD Red Bull RB7 attempting to navigate on pure snow.

And although clearly not designed for the conditions, with the addition of snow chains it made an impressive job of trying.



The 2011 RB7 vehicle was taken to the ski area by helicopter, after having previously been used battling 35 degrees Celsius heat in Australia.

Engineers working to get it ready said one of the main challenges was getting it ready for the extreme cold. The team remapped the engine for improved throttle control and added the set of specially built snow chains to give it a fighting chance in the snow.

But taking an ultralight race car up and down a snow-covered slope failed to impress authorities, who complained that organisers did not have a permit from the nature protection authorities and therefore it should not have been allowed.

Local council leader Michael Berger said that as a result an investigation had been launched, and Red Bull could expect a fine for the stunt.

Local tourism chief Gerhard Walter said that the ski race and resort needed no extra publicity as it was already famous enough, but added that stunts by companies to promote their own interests were just part of the show. Red Bull is keen to promote Formula One in Austria ahead of the upcoming season and skiing is almost a religion in the Alpine republic.

Local PR agency promoter Mirjam Hummel said that she had been informed what was planned but did not believe the famous Austrian ski resort needed any extra promotion to make it any more famous than it always was, but nevertheless she said she enjoyed the show.

She said: "Nevertheless, if a partner or sponsor wants to do something like this and to promote it, then of course we're happy."

Red Bull declined to comment on whether they would be repeating the stunt when asked by local media, but did say that as far as they were concerned everything had been properly organised, including the needed permissions.

Story continues below…

Story courtesy of Central European News

For more news from Austria, join us on Facebook and Twitter.

Your comments about this article

Today's headlines
Fresh attempt to seize Hitler's birth house
Austria's government submitted Friday a law to seize the house where Hitler was born, in a bid to stop the building becoming a neo-Nazi shrine.

Austria's government submitted Friday a law to seize the house where Hitler was born, in a bid to stop the building becoming a neo-Nazi shrine.

Murder-suicide in Braunau am Inn, birthplace of Hitler
Photo: Stadtamt Braunau am Inn

A small Upper Austrian town best known for being the birthplace of Adolf Hitler has apparently witnessed a murder-suicide on Friday afternoon.

Young Austrian millionaire dies after falling from window
Monaco, where the incident happened. Photo: Tobi 87/Wikimedia

The mysterious death of a 43-year-old Austrian millionaire is being investigated by authorities after he fell from a window of his luxury home in Monaco.

Weekend promises both hailstones and sunshine
Strandbad Alte Donau. Photo: Stadt Wien

Depending on where you are in Austria this weekend, expect either thunderstorms or 31 degree sunshine.

Austria's 'free sex' brothel owner arrested in tax dispute
Herman Pascha/Youtube

An Austrian brothel owner who made worldwide headlines in 2015 when he offered free sex to punters as a protest against paying tax has once again run into trouble with the taxman.

Austria's super rich are becoming 'poorer'
One of Austria's richest people Ferdinand Piëch. Stuart Mentiply/Wikimedia.

Austria’s richest people are not quite as rich as they used to be - although the country’s wealthiest family are still worth €35 billion.

Captain America inspiration behind Vienna Hyperloop
HTT

Anyone who still holds on to their childhood dream of being a superhero will be delighted by the name of the state-of-the-art technology behind a transport system planned for Vienna.

Brexit
Deadline for overseas Brexit voters looms
Jeff Djevdet/Creative Commons

British people living in Austria who are eligible to vote in the EU referendum have until Tuesday June 7th to apply for a proxy vote.

Gay doctor in Austria fired for arranging illegal surrogacy
AKH. Photo: Medical University of Vienna

A gay doctor who wanted a child with his partner was fired by a hospital in Austria after persuading a fellow doctor to carry their baby, despite surrogacy being illegal in the country.

Facebook on shaky ground after activist's latest victory
Manfred Werner/Wikimedia

Austrian data privacy activist achieves another legal victory in his bid to stop Facebook transferring European citizens’ data to the US.

Politics
Austria's choice for a new president
Sponsored Article
Eat, learn, live: unforgettable holidays in France
Politics
Profile on Norbert Hofer, Freedom Party Presidential Candidate
Politics
Austrian politics explained. TL;DR: worry not.
Features
Refugees need practical help
Lifestyle
All you need to know about Austrian Faschingskrapfen
Lifestyle
Why looking good on the ski slopes has never been easier
Lifestyle
Live in Austria? You might develop some of these weird habits
National
How 'Silent Night' rules the carol world
Lifestyle
How a chance meeting on the slopes led to a new business
Lifestyle
What it means to be human
Technology
How a town became a green icon
Lifestyle
Why Austria has the world's best ski resort
Lifestyle
Let them eat cake!
Lifestyle
Top tips for partying like an Austrian
Culture
Five places to learn how to cook Viennese cuisine
Lifestyle
How living in Austria will improve your lifestyle
Lifestyle
Backstage at the World Beard and Moustache Championship
Gallery
Up to 60,000 people welcomed refugees in Vienna
Culture
Can you spot an Austrian?
Lifestyle
Our pick of Vienna's best vegetarian restaurants
Analysis & Opinion
Italy's South Tyrol: where an identity crisis lingers
National
Lost on the way to sanctuary
2,479
jobs available