• Austria's news in English
 
app_header_v3
No Top Gear style stunt for Red Bull
Kitzbuhel: Max Verstappen. Photo: Red Bull

No Top Gear style stunt for Red Bull

The Local · 21 Jan 2016, 19:58

Published: 21 Jan 2016 19:58 GMT+01:00

Red Bull said they wanted the 'King of the Motorsports' to meet the 'King of the Winter Sports' and as a result decided to send a Red Bull F1 car driven by Toro Rosso driver Max Verstappen onto the piste.

Video footage taken last Thursday showed him attempting to navigate around a section of one of the most world-famous ski slopes located in Kitzbuhel, Austria.

The stunt which was put on for the crowds ahead of the Hahnenkamm-Rennen ski races involved the 800-hp RWD Red Bull RB7 attempting to navigate on pure snow.

And although clearly not designed for the conditions, with the addition of snow chains it made an impressive job of trying.



The 2011 RB7 vehicle was taken to the ski area by helicopter, after having previously been used battling 35 degrees Celsius heat in Australia.

Engineers working to get it ready said one of the main challenges was getting it ready for the extreme cold. The team remapped the engine for improved throttle control and added the set of specially built snow chains to give it a fighting chance in the snow.

But taking an ultralight race car up and down a snow-covered slope failed to impress authorities, who complained that organisers did not have a permit from the nature protection authorities and therefore it should not have been allowed.

Local council leader Michael Berger said that as a result an investigation had been launched, and Red Bull could expect a fine for the stunt.

Local tourism chief Gerhard Walter said that the ski race and resort needed no extra publicity as it was already famous enough, but added that stunts by companies to promote their own interests were just part of the show. Red Bull is keen to promote Formula One in Austria ahead of the upcoming season and skiing is almost a religion in the Alpine republic.

Local PR agency promoter Mirjam Hummel said that she had been informed what was planned but did not believe the famous Austrian ski resort needed any extra promotion to make it any more famous than it always was, but nevertheless she said she enjoyed the show.

She said: "Nevertheless, if a partner or sponsor wants to do something like this and to promote it, then of course we're happy."

Red Bull declined to comment on whether they would be repeating the stunt when asked by local media, but did say that as far as they were concerned everything had been properly organised, including the needed permissions.

Story continues below…

Story courtesy of Central European News

For more news from Austria, join us on Facebook and Twitter.

Your comments about this article

Today's headlines
Rampage shocks Munich leaving nine dead
Photo: Thomas Wolf, www.foto-tw.de

Elite German police were hunting for gunmen who went on a shooting rampage at a busy mall in Munich, killing eight people in cold blood in the third attack on civilians in Europe in barely a week.

Newspaper sellers attacked with iron bar in Vienna
Pfatter/Creative Commons

Three newspaper sellers in Vienna were assaulted by attackers with an iron bar in two separate incidents that took place over one evening this week.

Bank takes new €50 note on Austrian-wide tour
OeNB

Forget Beyonce or Muse - this is the tour you want to make sure you catch in 2016.

Austrian switched at birth unlikely to meet 'real' mum
Mahlknecht/LKH-Univ. Klinikum Graz

An Austrian who may have been switched at birth is unlikely to ever meet her birth parents after a call for hundreds of women to come forward and be tested failed to find another switched baby.

Austria ready for 100km border fence with Hungary
J. Ott/Creative Commons

Austria has finished preparations for building a possible 100 kilometre fence along its eastern border with Hungary.

Outrage after Nazi memorial used for Pokemon battles
Youtube screengrab/funstuffnthings

A memorial to victims of Nazism has become the latest controversial location for Pokemon battles after Pokemon Go hunters visited the site to play the app game sweeping the globe.

Brexit predicted to cut growth in Austria by 0.5%
Ed Everett/Creative Commons

Austria’s Institute for Advanced Studies (IHS) announced today that Britain’s decision to leave the EU is expected to cut economic growth in Austria by half a percent by 2020.

Corruption charges against ex-Finance Minister confirmed
A fresh-faced Karl-Heinz Grasser when he entered office over a decade ago. Photo: BIG SHOT / Christian Jungwirth

Austria’s Justice Ministry is expected to announce corruption charges against the country’s former Finance Minister Karl-Heinz Grasser later today following a seven year investigation.

Austria summons Turkey's ambassador following protest
BMEIA

Austria’s Foreign Ministry summons the ambassador for Turkey to discuss the crackdown in the country following the failed coup against Turkish President Recep Tayyip Erdoğan.

Austrian election investigation into abuse of office continues
The FPÖ challenged the election after candidate Nobert Hofer lost by 0.6% of the vote. Photo: FPÖ

Investigators given the go ahead to investigate two politicians from Austria’s far-right Freedom Party regarding irregularities in the presidential election.

Sponsored Article
Why Swiss hospitality graduates are in demand
Politics
Surviving the Brexit for British expats
Gallery
Day 2 of the World Bodypainting Festival 2016
National
Another 10 million Euros for fresh elections
Society
Is Islam hostile to Western society?
Sponsored Article
Why expats choose international health insurance
Gallery
Bodypainting festival in southern Austria
National
It's gonna be hot... here's how to cope
National
Europe's ice cream capital
Sponsored Article
Avoid hidden fees when sending money overseas
Travel
Best Austrian beauty spots
Sponsored Article
Five things Americans should know about voting abroad
Travel & Tourism
Three days in Vienna as a tourist
National
How to make friends in Austria
Sponsored Article
Why you should attend an international job fair
National
Don't hesitate - break the window
Sponsored Article
Why Swiss hospitality graduates are in demand
Sport
Ready to watch some football? Here's how!
National
Cake rules
Politics
Austria's choice for a new president
Sponsored Article
Why expats choose international health insurance
Politics
Profile on Norbert Hofer, Freedom Party Presidential Candidate
Politics
Austrian politics explained. TL;DR: worry not.
Sponsored Article
Avoid hidden fees when sending money overseas
Features
Refugees need practical help
Lifestyle
All you need to know about Austrian Faschingskrapfen
Sponsored Article
Why you should attend an international job fair
Lifestyle
Why looking good on the ski slopes has never been easier
Lifestyle
Live in Austria? You might develop some of these weird habits
National
How 'Silent Night' rules the carol world
2,479
jobs available