• Austria's news in English
 
app_header_v3

First ad aimed at dogs smells of treats

Staff reporter · 4 Jun 2014, 14:52

Published: 04 Jun 2014 14:52 GMT+02:00

Dog owners can now expect plenty of dawdling when walking their canine companions - as dogs will be tempted to linger by the fragrant posters. The adverts have been created by the ad agencies PKP BBDO and Gewista, for the Pedigree brand. Smaller versions of the poster - which bear the words WUFF RRWAFF WAU! - are also available to cater for the more diminutive pooch, such as the popular dachshund.

Dog owners can scan a QR code on the poster and find out details about the product - and sign up for invitations to test dog treats.

"We’re so pleased to be able to demonstrate our love of dogs in this extraordinary and creative way," said Alexander Sasyniuk, brand manager at Pedigree.

Staff reporter (news@thelocal.com)

Your comments about this article

Today's headlines
Austrian 'Batman' returns and this time it's serious
Michielverbeek/Wikimedia/Facebook

The Bad Ischl Batman contacts local mayor a second time.

Austrian government: 'No shift in election result'
Michael Kranewitter/Wikipedia

The Austrian government says a repeat of the recent presidential election is unlikely to be necessary.

Tenants in Vienna may be overpaying rent by €8 million
Wohnservice Wien

Tenants in Vienna are paying around €8 million too much for their homes, according to an organisation that monitors rent in the city.

Fireman dies in Austria on flooding call out
Photo: ORF screengrab

A fireman has died in Austria while out on an emergency call battling the fallout from severe storms in the Tyrol region over the weekend.

Batman takes on 'corrupt bureaucrats' in Austrian town
Michielverbeek/Wikimedia/Facebook

Residents of a small Austrian town get their own local superhero after 'Batman' announces his arrival to mayor.

Freedom Party claims election fraud rife
Heinz-Christian Strache. Photo: FPÖ

Austria's far-right is probing "countless" cases of fraud in last week's presidential election that saw its candidate lose by a narrow margin, the party chief was quoted as saying on Sunday.

Neo-Nazi arrested after asylum-seeker threats
Photo: BMI, Gregor Wenda

Austrian police commandos have arrested a suspected neo-Nazi who allegedly threatened to massacre asylum-seekers, recovering several weapons and ammunition at his home, police said Sunday.

Storms batter Upper and Lower Austria overnight
Photo: Fire brigade Bad Ischl

Violent storms in parts of Austria on Saturday night caused travel disruptions, flooding and several fires lit by lightning strikes, according to fire and rescue teams in Upper and Lower Austria.

Fresh attempt to seize Hitler's birth house
Austria's government submitted Friday a law to seize the house where Hitler was born, in a bid to stop the building becoming a neo-Nazi shrine.

Austria's government submitted Friday a law to seize the house where Hitler was born, in a bid to stop the building becoming a neo-Nazi shrine.

Murder-suicide in Braunau am Inn, birthplace of Hitler
Photo: Stadtamt Braunau am Inn

A small Upper Austrian town best known for being the birthplace of Adolf Hitler has apparently witnessed a murder-suicide on Friday afternoon.

Sponsored Article
Eat, learn, live: unforgettable holidays in France
Politics
Austria's choice for a new president
Sponsored Article
Why you should attend an international job fair
Politics
Profile on Norbert Hofer, Freedom Party Presidential Candidate
Politics
Austrian politics explained. TL;DR: worry not.
Features
Refugees need practical help
Lifestyle
All you need to know about Austrian Faschingskrapfen
Lifestyle
Why looking good on the ski slopes has never been easier
Lifestyle
Live in Austria? You might develop some of these weird habits
National
How 'Silent Night' rules the carol world
Lifestyle
How a chance meeting on the slopes led to a new business
Lifestyle
What it means to be human
Technology
How a town became a green icon
Lifestyle
Why Austria has the world's best ski resort
Lifestyle
Let them eat cake!
Lifestyle
Top tips for partying like an Austrian
Culture
Five places to learn how to cook Viennese cuisine
Lifestyle
How living in Austria will improve your lifestyle
Lifestyle
Backstage at the World Beard and Moustache Championship
Gallery
Up to 60,000 people welcomed refugees in Vienna
Culture
Can you spot an Austrian?
Lifestyle
Our pick of Vienna's best vegetarian restaurants
Analysis & Opinion
Italy's South Tyrol: where an identity crisis lingers
2,224
jobs available