• Austria's news in English
 
app_header_v3

First ad aimed at dogs smells of treats

Staff reporter · 4 Jun 2014, 14:52

Published: 04 Jun 2014 14:52 GMT+02:00

Dog owners can now expect plenty of dawdling when walking their canine companions - as dogs will be tempted to linger by the fragrant posters. The adverts have been created by the ad agencies PKP BBDO and Gewista, for the Pedigree brand. Smaller versions of the poster - which bear the words WUFF RRWAFF WAU! - are also available to cater for the more diminutive pooch, such as the popular dachshund.

Dog owners can scan a QR code on the poster and find out details about the product - and sign up for invitations to test dog treats.

"We’re so pleased to be able to demonstrate our love of dogs in this extraordinary and creative way," said Alexander Sasyniuk, brand manager at Pedigree.

Staff reporter (news@thelocal.com)

Your comments about this article

Today's headlines
Grandad investigated after toddler dies falling out of car
Ernstl/Wikimedia

A two-year-old boy was killed in Austria when he fell out of a car and was run over by a vehicle travelling behind.

Further evidence of rise in far-right crime in Austria
Identitäre Bewegung Österreich

Latest Interior Ministry figures provide further evidence right-wing extremism is on the rise in Austria.

Prince's piano awaits auction in Austrian cellar
APA Screengrab

An innovative prototype piano that had been made for Prince by Austrian piano makers for his European tour is set to go under the hammer.

Austrian OAP drives wrong way 11km down a motorway
noniq/Flikr

An OAP in Austria managed to drive the wrong way down a motorway for 11 kilometres until he was eventually pulled over by police.

Austria's new tobacco law comes under fire
Vaping360/Flikr

Austria's new tobacco law hit by criticism over spelling mistakes and e-cigarette regulations.

Austrian takes legal action against German swastika joke
Central European News/Heute Show

Another German TV employee is being investigated under the same obscure law recently used by the Turkish president after they used a swastika to make a sarcastic comment on the Austrian presidential election result.

American au-pair may have been killed by jealous lover
Private

Key suspect in American au-pair murder case may have been driven by jealousy to carry out the attack in Vienna.

Father dies trying to prevent son's suicide
Manolo Gómez/Wikimedia

A father in Austria was accidentally shot and killed while trying to prevent his son from committing suicide.

May Day boos for Austrian leader after far-right shock
spoe.at

Austrian chancellor greeted with loud boos during May Day speech, a week after the government's disastrous defeat at the hands of the far-right in a presidential ballot.

Opinion
Syrian: How to build bridges between cultures in Austria
Majd Nassan

One Syrian in Austria explains what he thinks the government and asylums seekers could do to alleviate discontent and improve integration in the country.

Sponsored Article
How to launch your international career
Features
Refugees need practical help
Sponsored Article
What's the best way for expats to transfer money abroad?
Lifestyle
All you need to know about Austrian Faschingskrapfen
Lifestyle
Why looking good on the ski slopes has never been easier
Lifestyle
Live in Austria? You might develop some of these weird habits
National
How 'Silent Night' rules the carol world
Lifestyle
How a chance meeting on the slopes led to a new business
Lifestyle
What it means to be human
Sponsored Article
Top tips for affordable but stylish travelling
Technology
How a town became a green icon
Lifestyle
Why Austria has the world's best ski resort
Lifestyle
Let them eat cake!
Lifestyle
Top tips for partying like an Austrian
Culture
Five places to learn how to cook Viennese cuisine
Lifestyle
How living in Austria will improve your lifestyle
Lifestyle
Backstage at the World Beard and Moustache Championship
Gallery
Up to 60,000 people welcomed refugees in Vienna
Culture
Can you spot an Austrian?
Lifestyle
Our pick of Vienna's best vegetarian restaurants
Analysis & Opinion
Italy's South Tyrol: where an identity crisis lingers
National
Lost on the way to sanctuary
2,459
jobs available